Just Right Strategy is an evolution of my career. I have always focused my work on making a positive impact.
I am a former journalism professor who became the organizational social media trainer at AARP. I have trained and guided strategy from the C-Suite to the state volunteer. My work evolved into developing and training digital strategies for organizations of all sizes - from large nonprofits to universities to for-profit businesses.
As my career grew, I had a personal motivation to learn how to build community and build awareness on a national level with my daughter, Jordan. Together, we grew Design With Us from a blog and into a nonprofit. As the executive director, I have directed the organization to launch BOOST workshops across the United States and even in Bogotá, Colombia. The organization is currently supporting the growth of a youth consultancy and a virtual workshop during the global pandemic.
Jordan and I authored a middle-grade book through two Simon & Schuster imprints: Aladdin and Jeter Publishing. BORN JUST RIGHT the book launched June 4, 2019. I know how a small idea can develop into a national awareness campaign. Jordan and I work together to change perceptions about physical disabilities. And it’s working. Together, we consulted Mattel’s Barbie Team to help launch a new Barbie doll that uses a prosthetic leg. Our work is making an international impact. Check us in action during episode one of Marvel’s Hero Project on Disney+.